Google Business Profile

This GMB listing is just as important for every business owner
like his website!

The new name “Google Business Profile” also known as GMB or Google My Business, offers unique opportunities for local business owners and delivers tremendous digital marketing value for discoverability on Google.

Key benefits of Google Business Profile include attracting more local, regional customers, being listed on Google Maps, improving local SEO (search engine optimization) and increasing sales.

If you don’t already have a Google Business Profile listing for your business – whether it’s a small business or a large corporation – we’ve listed some of the benefits of having one here.

For simplicity’s sake, we’ll abbreviate “Google Business Profile” as GMB in the text below.

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The Google Business Profile entry is free of charge

One of the biggest advantages of Google Business Profile is that it is absolutely free for businesses to register and use. This applies to sole proprietors, local business establishments and all other corporate forms of businesses.

Another of the most important GMB benefits is that your business profile adds your business’s location to Google Maps. The obvious benefit of this is that potential customers can find your business or business address without having to know your official website address.

GMB is the local business directory, so to speak.

Your GMB profile could be listed in the "Local Pack

However, one of the not-so-obvious benefits of Google Business is the inclusion of your business in what is known as the Local Pack listing.

The Google Local Pack (also known as the 3-Pack) is a unique feature in the search results that lists three local business listings above the organic search results. This means that your business can appear in a “pack” with two other competitors in the top position on Google without having to compete for one of the top 10 organic positions, which can be very difficult in some markets unless you have a large budget for professional search engine optimization.

However, it also depends on which products (keywords) the customers are looking for. The listing of 3 companies in your city or region can then change.

In the 3 pack there can be only 3 companies and most of the companies have never been listed there.

Why is that?

If you want to learn more about the reasons and how your GMB listing can be optimized, click here for a first – free – personal consultation. In the appointment we will also show you where your business stands with your most important keyword compared to your competitors. (Example below for a client in Zurich)

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This graph shows on which positions the company can be found in different areas of Zurich. For users searching for the product or service in the lower, left area of Zurich, the company is found on position 2. In the right area the positions are worse, i.e. positions 7, 8 or even 20+. In this area, competitors are easier to find.

On the next chart you can see that the company is in position 1 of the search results for a specific product or service in the local area up to the right edge area.

You should regularly check how you are found by potential customers compared to your competitors.

From experience, almost NO business owner does this.

By optimizing your GMB listing, you increase your chances of being listed in the Google Local 3-Pack. Furthermore, among other things, the quality of backlinks to your website is important, the number of online reviews and a good SEO optimization of their website.

Regular updating and optimization of the GMB entry ensures success.

GMB entries offer higher advantages in the visibility of your company

When you combine the previous two benefits of Google My Business (listing on Maps and the Local 3-Pack), you will quickly realize the great advantages these features offer for the visibility of your business.

The visibility of your business with the listing on Google Maps and the 3-Pack are the biggest benefits for you first.
The Google 3-Pack takes up a large portion of Google’s organic search results and is the first thing any user sees when they do a search in the local area. In addition, the Local Pack and Google Maps provide users with important information they need about your business

The GMB business profiles also have the additional options, among others:

Customer reviews
Questions and answers
Posting photos and videos
Sending free posts

A GMB profile is one of the best ways to get backlinks from Google and improve your website’s PageRank for SEO.

Customers are up to 3 times more likely to think a business is reputable if they find a full business profile in Google Search and Google Maps.

Customers rate on GMB the experience with your business

Consumers are increasingly looking for reviews from other customers before making a purchase decision – it is also crucial how you respond to these reviews, especially if they are critical.

This public review comment feature can work to your advantage as it shows potential customers how good your products and services are and how you respond to positive and negative reviews. In general, every business owner should comment on every review, because customers have taken the time to do so and receive your comment via eMail. This can strengthen customer loyalty. From customer surveys, it is known that most read through between 5 to 10 reviews before making their purchase decision.

If you would like to learn more about this and how you can use all the advantages in GMB for your company, why not arrange a – free of charge – online consultation?

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